On behalf of NetApp, I’m writing to you with a simple proposition:
For your next storage purchase, you should consider NetApp.
Things move at a fast, if not exponential pace in the data center. The advent of virtual infrastructures and cloud computing has introduced a new set of requirements that redefined the value proposition of storage arrays within a cloud infrastructure stack.
The storage array that you ultimately select is responsible for maintaining most (if not all) of your organization’s intellectual property. This means that the success of your organization is dependent on the infrastructure that supports it and is tied to you ability to affect change in the quality of the storage you introduce.
Gone are the days when a shared storage platform simply provided high performance and data availability for a select set of business critical applications. Today, arrays MUST serve all of the data in the data center with greater than five (5) 9’s of availability while bringing to bear key enabling technologies such as: storage efficiency, data mobility, disaster resilience, continuous data protection, security and many, many more. Oh, did I mention that all this is predicated on a solution that must be repeatable, operationally consistent, non-disruptive, easy to manage, and able to grow with you and your business without adding unnecessary burdens to the adoption process?
What I have just articulated are array-specific requirements I have seen across the board – whether you are a small to medium business, a medium to lower-end enterprise, or a full on enterprise class customer. In every customer engagement that I have, these are always topics of conversation, and to you my fellow reader, I can only hope that many of these requirements are ringing true in your mind.
Now, if you do have a traditional storage array, then your existing vendor is likely a large and successful company with a long history of delivering big-iron solutions. Ideally, they have been there for you through the time of mainframes and open system through today’s emerging virtualization technologies, but you should ask yourself: “are they still offering a multitude of platforms under one banner, each offering a unique a specially tailored feature-set to address some portion of you virtual datacenter needs and ultimately your organization’s requirements?”
If you answered “no”, then let me thank you for being a NetApp customer ☺, otherwise, I encourage you to read on.
If you are open to new possibilities to extend your datacenter capabilities, especially for virtualization initiatives, or haven’t taken a closer look at NetApp’s technologies recently, then I’d like to offer you some compelling reasons as to why you should.
As one might imagine 
