As a 20 year old young man, I was living in the Dominican Republic serving as a missionary for my church. I remember walking the streets of a small town outside of Santiago and noticed an old Datsun sedan drive by with a spoiler bolted on the trunk lid made of PVC pipe and a cross panel made of wood or some other plastic material. In the rear window was placed white nylon tape spelling the characters “4x4”. I chuckled a bit at the crafty spoiler and also because I knew the car didn’t support all wheel drive. My companion, a native of the country, asked me what was so funny. After I explained the meaning of “4x4”, he burst out laughing recognizing that the owner was communicating something he/she probably didn't understand. A two-wheel drive vehicle doesn't support all-wheel drive, even when a "4x4" label is applied.
We’ve seen similar efforts by storage vendors labeling their products “Unified” in hopes of convincing customers that their products offer that benefit. After years of discounting the value of Unified Storage, EMC introduced Celerra “Unified Storage” in 2009, a storage solution essentially consisting of a NAS head along with a Clariion SAN storage backend with separate management tools bolted together as a single solution. They refreshed the product last January adding a common management GUI with a new bezel and brand name, VNX.
Last week we witnessed a similar event with the introduction of Dell’s “Unified Storage” solution, the NX3500. Dell has integrated its Exanet file system into its PowerVault storage system. Only, it isn’t really that integrated. The NX3500 NAS head runs on separate hardware from its partner iSCSI system, the PowerVault MD3x00i. Each unit is managed by separate management utilities. They have some integration points, which you would expect for any product sold as a single solution. But, to call it Unified is a stretch.
HP is now trying to position "Coverged Storage" as the answer to Unified Storage. The idea, as I understand it, is that you can buy a bunch of point products that are all managed by a single management layer. This common management approach is definitely helpful for the problem they are trying to address. But, I don't get why it is a better solution. The ice cream reference in the article is right up my alley. I love ice cream. But, if I wanted more than one flavor, I don't want to have to handle or manage several flavors with a bunch of individual cones. Isn't it easier to use a single cone (or cup) to serve more than one flavor? I guess if I don't want to mix my flavors, this is a good solution. But, in the case of storage management, it means I can't share the storage pool and therefore have a less inefficient solution. To use a car analogy, "We don't have the product you want, but we can sell you three cars for more money. But, you can open all the doors with the same key." How's that for a deal?
It's great to see more companies promoting Unified Storage products. But, slapping a label on a product doesn’t always indicate what’s underneath the sheet metal. NetApp defined the unified storage market in 2002 when it introduced the first open storage solution with support for file and block protocols in the same system. Later in 2005, NetApp added Fibre Channel protocol support to its leading Ethernet storage products and coined the term, Unified Storage. In 2010, NetApp introduced Unified Connect, with support for FCoE, iSCSI, NFS, and CIFS protocol support over a shared 10GbE port. At the time of this post, no other vendor can offer this level of functionality. The business value for Unified Connect includes reduced cabling and complexity and improved network management and bandwidth utilization.
What allows NetApp to deliver this added value is Data ONTAP, the operating system platform for all NetApp FAS and V-Series storage systems. Data ONTAP offers a unified data management platform that consistent treatment of your data, regardless of protocol or workload. Features such as thin provisioning, deduplication, thin clones, snapshots, backup and recovery, and disaster recovery are available on any data type and are all managed with a common set of management utilities. This single OS approach scales from the entry to the high end, primary to secondary storage, and from TBs to PBs of storage, allowing you to grow your infrastructure without incurring the added capital and operational costs associated with specialized point products, processes, and IT skill sets.
With well over 150,000 units sold, NetApp continues to lead the market in Unified Storage. The efforts of other vendors to position their products as Unified validates our vision and confirms what customers are looking for, an easy to manage, efficient and flexible, shared storage infrastructure. You will be hearing more in the coming months how NetApp Unified Storage solutions can increase the operational efficiency of your IT operations while offering the flexibility to increase the capabilities of your core business.
Check out the featured content here (right side panel) to learn more about Unified Storage from experts at Gartner along with Jay Kidd from NetApp.
Jason Blosil